Stay aware of factors that affect the business climate; the challenges of new technology, regulations, inventions, trade agreements, labour issues and shortages—anything which presents a new trend or direction that involves change. News articles that describe these issues are found in leading publications, and sometimes highlighted on the company’s website in their News Feed.
A page in our own site: http://buckleysearch.com/2015resources.htm links you to many trade journals where these topics receive daily and weekly exposure. Your market awareness and observations highlight your interest in the company and the factors that could impact on their business.
Your preparation, research and awareness of what is important to the company strengthens your appeal as a candidate, when they compare candidates with similar strengths and experience and have to make a tough decision on which one to hire.